“Like the Internet, social media play a very important role in International relations and public diplomacy today—says Claudio Bisogniero—and have become an instrument of choice for engaging in an increasingly open and compelling dialogue with the U.S. public and anyone interested in knowing Italy better.”
With the launch of @CBisogniero, the Embassy’s presence on the web has expanded beyond its official web site to YouTube, Flickr, and the Italy4Kids portal for the youngest generation.
Twitter is fast becoming a favorite channel of communication, and the U.S. public has always been one of its most enthusiastic users. While Twitter’s success came later in Italy, it is now growing exponentially, with over 2.4 million users and about 3 tweets per second. A success with the public demonstrated also by Minister of Foreign Affairs Giulio Terzi who, from his offices in Rome, launched his own channel, @Giulio Terzi, to remain in closer contact with the public on global topics.
