The Italian Embassy in Australia launched a campaign entitled ‘Choose Italy’ to promote Italian excellence. The initiative will show how Italy is one of the most important and reliable partners of Australia. The campaign, which will be developed over the next three months, aims to highlight the distinctive aspects of our country. Italy is famous worldwide for its cultural richness, delicious food products, acclaimed fashion brands, and tourist attractions.
“Italy,” said Ambassador Francesca Tardioli, “boasts technologically advanced manufacturing, a worldwide economic projection and technical skills. All this contribute significantly to the development of Australian industry, companies and entrepreneurship. We are also aligned in terms of innovative thinking, as demonstrated by partnerships in space technology and the renewables sector.”
The campaign, aimed at the Australian public, consists of four main areas: ‘Work with Italy,’ ‘Buy Italy,’ ‘Learn about Italy,’ and ‘Invest in Italy. The campaign will be promoted through a dedicated website and social media messages explaining Italian products and telling success stories and collaborative initiatives in different sectors, such as space and alternative energy.
The aim of “Choose Italy” is to let the Australian public know the depth of the relationships, between the two countries, especially of a commercial nature, enhance the excellence of “Made in Italy”, more or less known, and depict a dynamic and modern image of our country from the production point of view, in respect of the spirit of the “Pact for exports.
“The eighth-largest economy in the world, the second-largest manufacturer in the European Union and with a population of about 60 million inhabitants, Italy also offers many opportunities for Australian investors. In the same way – added the Ambassador – Italian companies make their special skills available to the Australian economy in vital areas such as infrastructure, energy resources, food and cooking, manufacturing and cutting-edge services. Such expertise can be appreciated in the numerous Australian projects involving Italian companies, from constructing the largest hydroelectric station Snowy 2.0, to the supply of innovative renewable technologies”.
Although Australians consume many Italian products, many think of Italy only for food, design and high-performance vehicles. This campaign highlights the quality of these products and aims to promote another wide range of “Made in Italy” goods. “Among the main Australian imports from Italy – said Ambassador Tardioli – are machinery, vehicles, electronic devices and pharmaceutical products. Through this campaign, we would like to emphasize the Italian excellence and our production know-how, which stands out for the quality of manufacturing, innovation, and design, strongly requested by the public”. “Choose Italy” initiative will also offer the chance to “taste” the uniqueness of Italian culture, heritage, and beauty so that once the borders reopen, Australian tourists can once again visit and discover the real Italy first-hand.
