The appeal of the Made in Italy brand is stronger than ever, as evidenced by the success of the fashion initiative organised in Kuala Lumpur by the Italian Embassy and ICE-Italian Trade Promotion Agency. The opening of the “60 Years of Made in Italy” exhibition at the KL Pavilion, the capital city’s luxury shopping mall, was attended by the Italian Ambassador, Mario Sammartino; the Director of the city’s ICE office, Andrea Ambra; the curators, Fiorella Galgano and Alessia Tota, and major Italian names Anna Fendi and Raffaella Curiel. Ferrari and Maserati will also be taking part, with some of their latest models on display. The event will run until 14 September 2014. Read more, in Italian.