China – Gruppo Italiano Vini signs partnership with Alibaba to conquer Chinese markets

The distribution of Italian wines in China has made a quantum leap by investing in e-commerce. Thanks to the agreement between Gruppo Italiano Vini (GIV) and the Tmall.com and Wangjiu.com platforms of the Alibaba Group, the wines of 15 historic wine producers will now be made available to the Chinese public, also through the group’s online flagship store. The agreement between GIV and the leading e-commerce stores in China, which was signed at the Residence of Italian Ambassador Ettore Sequi, will facilitate the immediate distribution of Italian wines on the promising Chinese market. While presenting the signing of the agreement, Ambassador Sequi said: “The promotion of Italian agro-food products on platforms such as Alibaba’s, which count on almost 450 million users, is an essential component of a modern distribution strategy leveraging the exponential growth trends that e-commerce is recording in China. Italy is now the world’s largest wine producer but, most of all, it produces high-quality wines. Our common goal is to facilitate the distribution of Italian products to meet the demand for Italian-made products of Chinese consumers, especially in the wine sector, which increasingly focuses on product authenticity and reliability and consumer satisfaction.” With sales of more than 350 million euros, the Gruppo Italiano Vini is number one in Italy and among the world’s leading producers and distributors of high-end wines. The Group owns 15 historic wine brands, including Melini, Rapitala’ and Bolla, which are already sold in 85 Countries.