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Brazil – Sao Paulo celebrates the international Italian Design Day

Sao Paulo celebrates the international Italian Design Day. For the event, the Italian Cultural Institute (IIC) has scheduled for 8 March the screening of two videos on the life and 60 year-long professional experience of Vico Magistretti, one of the leading figures of Italian architecture and design in the 20th century. The event is organised in conjunction with the Istituto Europeo di Design (IED) and the Vico Magistretti Foundation. Magistretti was an architect, urban planner, designer and teacher who built cinema theatres, hotels, office buildings and homes. He designed furniture and lamps for Artemide, Gavina, Cassina, OLuce, De Padova. His most famous creations include the Eclisse lamp, the Selene chair and the Demetrio table, the celebrated icons of the best Italian design of the 1960s. The Italian Design Day is promoted by the Foreign Ministry, which has organised 100 events in as many cities in the world with the aim of promoting Italian art and ingenuity in design and represents an opportunity to give visibility to our companies, which will showcase the points of strength and excellence of Italian design, in addition to the quality of the products and brands.