COMMUNICATION CAMPAIGN TO PROMOTE ITALIAN WINE
A short film entitled “Italian Wine – Taste the Passion” was screened during the 2018 Vinitaly exhibition. The film forms part of a communication campaign to promote Italian wine in the U.S. The campaign, promoted by the Italian Trade Agency (ICE), Federvini, Unione Italiana Vini, and Federcoc, follows market research recently conducted in the U.S. and China. It is designed to affirm an exclusive and aspirational positioning of Italian wine, enhancing its quality, uniqueness, authenticity and tradition. These characteristics represent the culture, territory and lifestyle that breed them, and which embody the excellence of Italian products. The campaign will reach China in the second half of the year. To watch the video, please click on https://www.youtube.com/watch?v=scFiHHPvmXU
