For the third edition of Italian Design Day, the Italian Embassy in Madrid hosted the event “Design. A voyage between Italy and Spain” on 7 March.
Design Ambassadors Gilda Bojardi, editor-in-chief of the Italian Magazine INTERNI, and Marva Griffin, founder and curator of Salone Satellite – an event that is part of the Salone del Mobile in Milan and is held at Fiera Milano in Rho – offered an interesting preview on Fuori Salone and Salone Satellite scheduled to take place in Milan in April. They also recalled the most important moments of the competition “Design. A voyage between Italy and Spain,” launched the day after Italian Design Day 2018, addressed to young professionals and design and architecture students in Spain.
The competition was organised in cooperation with the Italian Magazine INTERNI, the Colegio Oficial de Arquitectos de Madrid-COAM and the Asociación de Diseñadores de Madrid-DIMAD. Many emerging designers and students from the main design universities and schools in Spain participated in the contest, developing projects dedicated to the theme: “The liquid space. Time and light in the habitat of the New Millennium.”
The members of the jury, chaired by Ambassador Stefano Sannino, were: Gilda Bojardi, Marva Griffin, Luciano Galimberti, president of Associazione per il Disegno Industriale, Carlos Lahoz, vice president of COAM, Mariano Martín secretary of DIMAD, and María Güell director of Llum Festival in Barcelona. The jury met on 13 December 2018 at Mondadori’s headquarters in Milan to examine the many applications received.
Three projects were the winners: the “Loop” kitchen by Jesús López de los Mozos, the “Buffet Capa” console by Manuel García Fraile, and the “Ness” modular trinket tray by Cristina Castillo and Patrizia Lallana, students from the Istituto Europeo di Design in Madrid. The projects will be prototyped thanks to three Italian enterprises: Officine Tamborrino, Ethimo and Ghidini1961 and presented at the “Interni Human Spaces” event organised by the Italian Magazine INTERNI at the Università Statale of Milan on the occasion of FuoriSalone that will open on 8 April.
Moreover, the jury dedicated a special mention to the following projects: “Accelerando” by Naomi Pham, Maria José Martinez and Anne Sofie Grenness (students from the Istituto Europeo di Design in Barcelona); “Brik n Brik” by Eider Tomé Echeverria, Martinez Vara de Rey de Artaza and Sofía Fuentes Jiménez (students from the University School of Design, Innovation and Technology in Madrid – ESNE); “Eraoly” by Olaya Pazos González; “Moonline” by Eric Conejo Tejada; “Mutable Spaces” by Ekaterina Bernadzikovskaia, Magdalena Mikolajuk, Tahani Barada and Valentina Loffa (students from the Istituto Europeo di Design in Barcelona); “Ventaglio” by Mayte Molina Nácher (student from the University School of Design, Innovation and Technology in Madrid – ESNE); “Xam” by Raquel Vázquez Tedín and María Eduarda Sampaio Olivera (students from the Istituto Europeo di Design in Madrid); “En mi casa había tres lámparas” by Guillermo Perales, Cristina Sequero and Alejandro Rosado. The designer of the latter project won a scholarship for summer school in Milan from Mark Anderson, director of the design school of the Marangoni Institute.
“INTERNI enthusiastically accepted the Italian Embassy’s invitation to participate in the competition “Design. A voyage between Italy and Spain” – said Design Ambassador Gilda Bojardi. “Young people, students and newly graduated professionals who participated in last year’s call launched for the Semana de la Arquitectura de Madrid – of which Interni was Media Partner – worked on the proposed themes with commitment, enthusiasm and creativity. The projects presented are linked to new concepts of living that are more transversal and multifunctional, as highlighted by today’sthree winning projects and the eight mentions which are more oriented toward a living style designed for Millennials, transitory and flexible. I am proud to announce that in April, at the FuoriSalone in Milan – of which INTERNI is the organiser and a major player – the Interni Human Spaces exhibition-event will be hosting the prototypes of the winning projects by three Italian companies: Ethimo, Ghidini1961 and Officine Tamborrino and the works of the young people mentioned above through a selected choice based on rendering and design. A spectacular setup designed by Roman architect Davide Valoppi will be placed inside the portico of the Cour d’Honneur, thus highlighting the creative synergies between Italy and Spain.” I believe that the collaboration between the young Spaniards and the three Italian companies selected by Interni is very significant, as they are highly representative of the points of excellence of Brand Italy, which is the true strength of our design.”
“It was a true pleasure for me to be a member of the jury in this competition and to be in Madrid to present its results” – said Design Ambassador Marva Griffin. “Indeed, the initiative is fully in line with the Salone Satellite’s long-lasting commitment to promote the youth and design combination.
“I am very happy to present the results of this exciting journey, that a year ago seemed to be a gamble and now is a wonderful reality, ” said Ambassador Stefano Sannino during the awarding ceremony that was at the core of Italian Design Day in Madrid. “After a year of intense work, today’s event was realised thanks to our partners’ commitment and to the enthusiasm manifested by many designers who participated in the initiative. It was a very ambitious project, that required the support of many eminent institutions and personalities from the Italian and Spanish world of architecture and design, as well as the work of three Italian enterprises of excellence. And the journey does not end here, because the initiative will see its fulfilment in April with the exhibition of the prototypes of the three winning projects in Milan, at the Fuori Salone. It is a unique opportunity and part of the Embassy’s broader strategy. In fact, through the ITmakES project, it aims to enhance the synergies between Italy and Spain in the sector of creative cultural industries, by investing on young people and on their talent.”