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Italy’s Economic Diplomacy, 12 September: latest news from the world​

Presentation of the ‘Brands in Italy’ Report: Farnesina, 19 September 2019

The Ministry of Foreign Affairs and International Cooperation, in association with Promoteia, organises the presentation of the report «Brands in Italy: the Italian brands ambassadors of Brand Italy in the world», that will open at 3:30 p.m. on 19 September 2019 in the Sala Aldo Moro at the Farnesina.

The report is a survey of the five Italian macro manufacturing sectors that are strategic in terms of their business volumes and because they are strongly representative of the image that Italy projects in the world: Agrofood, the Fashion Sector, the Home Furnishing Sector, the Automotive and Component Sector, Sports and Leisure Time. The report will single out the best performers among more than 20,000 registered and operative brands for each sector surveyed.  

The presentation will open with remarks by the Foreign Ministry’s Secretary General, Elisabetta Belloni, who will be followed by Alessandra Lanza from Prometeia, who will illustrate the most relevant figures contained in the report. The presentation of the report will be followed by a round table with a panel of the major players of the sectors surveyed.

To participate, it is necessary to register by and no later than 16 September 2019 at the following link: http://eventisistemapaese.esteri.it/Eventi/30/signin.asp?ID_Evento=30.

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