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Thanks to SIMEST-managed Italian Foreign Ministry Fund 394, tie manufacturers Marinella open London store and launch e-commerce website

Loans issued through Fund 394 – managed by SIMEST under agreements with the Ministry for Foreign Affairs and International Cooperation – have allowed classic quality Italian tie manufacturers Marinella to boost their internationalisation strategy via investments aimed at strengthening foreign-market brand presence.

Marinella’s twin goals involve boosting their international offering by opening a store in London and setting up a new e-commerce website, so as to tap online sales opportunities – in light of the pandemic-driven retail sector shift from traditional sales channels.