“The fact that the Ministry of Foreign Affairs can offer cutting-edge services to Italian travellers, also thanks to Google, makes me proud,” said Minister of Foreign Affairs, Antonio Tajani.
Thanks to an agreement between the Ministry and Google for the free use of “Google Ad Grants”, Italian users browsing the Internet for their trips will now see the Crisis Unit’s www.viaggiaresicuri.it website appear among the results. Users will find safety-related information on every country in the world that is monitored by the Ministry of Foreign Affairs. A prompt to download the “Unità di Crisi” app will appear next to it, allowing journeys to be registered from a mobile phone on www.dovesiamonelmondo.it and facilitating intervention in the event of an emergency.
Diego Ciulli, Head of Government Affairs and Public Policy at Google Italia, said, “We want Google to be a useful tool for Italians at all times, and this collaboration is a way for us to help the Ministry of Foreign Affairs and International Cooperation to push authoritative content to the forefront – mainly for the benefit of the people who use Google to find quality information”.
Thanks to the collaboration with A2A, which began last December, new momentum has also been given to the dissemination of the culture of safety for those travelling abroad for professional and business purposes.
All of the Crisis Unit’s services are freely accessible to businesses and citizens, and include the travel advice portal ViaggiareSicuri – with constantly updated profiles on more than 220 countries and regions – the Dovesiamonelmondo registration website and above all the new “Unità di Crisi” app. This latter, which is completely free of charge, offers access to both portals and enables geolocalisation to receive emergency messages, all while safeguarding personal data.
