On 10 and 11 April, the Undersecretary for Foreign Affairs and International Cooperation, Maria Tripodi, will take part in the opening ceremony of the third China International Consumer Products Expo (CICPE), which will take place in Haikou, on the island of Hainan (China).
CICPE, in which Italy participates as guest of honour, is China’s most important consumer products fair. In addition to the stands of individual Italian companies, the Italian presence will be structured on two pavilions, coordinated by the Foreign Ministry, the Embassy in Beijing and the Consulate General in Canton. The first one, organised by ICE Agency in cooperation with Fondazione Altagamma and curated by architect Rampello, will be a multimedia showcase of iconic Made in Italy products in the fashion, furniture, cosmetics, hotel, agri-food, jewellery, automotive, and boating sectors. At the same time, the Italian Chamber of Commerce in China, in cooperation with Bologna Fiere, has coordinated the presence of more than 30 Italian companies in a “Company Pavilion” aimed at enhancing Made in Italy products. A total of over one hundred Italian brands will be present at the Haikou Fair.
The growing importance of CICPE as the main Chinese trade fair in the sector and the centrality of Italy in this year’s edition make the fair a valuable showcase for Italian companies interested in promoting Made in Italy products to the Chinese public. China is the second largest non-European outlet market for our exports, after the United States, and the first in Asia. Despite pandemic-related restrictions, in 2022 Italian exports to China reached a record value of €16.4 billion.
