Alfano: “Let us capitalise on the relationship between our language, Italian creativity and the world of young and emerging designers “
On Thursday, 15 June 2017, from 10:30 a.m. to 12:30 p.m., the Farnesina will host the 4th edition of the “Italianism” project entitled “Il design della parola. La parola ai designer” (“The Design of the Word. The Word of Designers”).
“The initiative – said Minister Alfano – aims to capitalise on the relationship between our language, Italian creativity and the world of young and emerging designers.”
The Conference will open with remarks by the Minister of Foreign Affairs and International Cooperation, Angelino Alfano, followed by contributions by Renato Fontana, of the association Italianism, Giovanna Talocci, of ADI (Associazione per il Disegno Industriale) and Massimo Bray, of the Institute of the Italian Encyclopaedia.
“Within the scope of the project – the minister explained – a prize will be awarded to 30 Italian emerging designers and creatives who will be called to illustrate, through their work, ten words of the Italian language connected to the world of culture and design: ethics, form, future, idea, innovation, interaction, intuition, project, research and vision.”
The initiative, whose working sessions will continue at the Department of Architecture of University La Sapienza, follows the edition entitled “Ten Words”, which was organised in cooperation with the Accademia della Crusca, and was co-developed by ADI – Associazione per il Disegno Industriale. The 2017 contest has received the application of more than 600 designers.
For the prize-awarding ceremony, the Campari Group, a historical Italian spirits manufacturer, will grant on a free loan to the Ministry of Foreign Affairs the masterpiece “Lo Spiritello” (1921) by Leonetto Cappiello.
The Event will be moderated by Vincenzo De Luca, director general of the Foreign Ministry’s Directorate for Cultural and Economic Promotion and Innovation.
Journalists, photographers and TV crews interested in following the event are requested to apply for accreditation in one of the following two ways:
– by filling the interactive form and clicking on the event concerned at the link http://mae.accreditationsystem.info/ITA/Indice.asp, attaching thereto, unless already provided, the documentation requested in digital format (letter from the media organisation and, for representatives of foreign media, also a Note Verbale released by the Rome Embassy of the media organisation’s Country);
– by sending an email to the Ministry of Foreign Affairs and International Cooperation’s Institutional Press and Communication Service at the following address: email@example.com (Tel. + 39 06/3691.3432 or 8573 or 8210), attaching thereto the letter of his/her media organisation (or press card) and, for members of the foreign press, a Note Verbale released by the Rome Embassy of the media organisation’s Country.
Accredited journalists, photographers and TV crews may enter the Ministry from the main entrance– left-hand side – from 9:45 to 10:30 a.m.