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Italian fashion in Seoul

“Viva Italia!” – Italian fashion showcased in Seoul for a year.

Seoul’s Foreign Trade Agency, with the support of the Italian Embassy and Ministry for Economic Development, last 6 April launched an event to promote Italian high-end men’s fashionwear at the “Galleria Department Store” of Seoul entitled “Viva Italia!”.

The event aims to showcase, over the whole year, a wide selection of the most successful Italian brands in the world.  

It is the first event of this kind to be organized in the Korean capital through the cooperation with the Country’s most prestigious department store owned by the Hanwha Group and specialised in high fashion and luxury items. Thanks to this cooperation, Italian men’s high fashion creations, ranging from clothing to footwear, will be showcased in a very prestigious Korean setting, where the patrons of the “Galleria” will be able to appreciate the best products of Italian design and taste.

The fashion and luxury sector remains the major driver of economic relations between Italy and Korea which, compounded with furnishings, accounts for more than 30% or Italian export to Seoul.”