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Brazil: a webinar on design

ITA – Dialogo MG – Itália Design
Brasile, un webinar sul design

On November 5, the Consulate of Italy in Belo Horizonte and the Italian Cultural Institute in Rio de Janeiro organised a meeting on design. The initiative, entitled “Dialogue between Minas Gerais-Italy: a meeting with Chiara Alessi, Giovanna Castiglioni, and Dijon De Moraes”, took place in Italian on the Zoom platform, with simultaneous translation into Portuguese.

The protagonists of the event were Chiara Alessi, an attentive scholar of the new generation of material culture and Italian design; Giovanna Castiglioni, Vice President of the “Achille Castiglioni Foundation” and curator of the “Studio Castiglioni Museum” in Milan; and Dijon De Moraes, designer, writer, lecturer and professor in Brazil and abroad, PhD in Design at the Milan Polytechnic and design scholar.

 The culture of Italian design has also been adopted by companies as an important strategy for differentiating their products and services in the global context, and has developed over the years thanks to the fruitful and successful union between designers with their own style, and enlightened entrepreneurs who have had the ability to respond to challenges through innovation, manufacturing quality, and aesthetic difference.  The “Made in Italy” style was born from this exceptional synergy, and is recognised and appreciated all over the world.