The exhibition “Created In Italy – the attitude for the impossible” makes a stop abroad for the first time at the Italian Cultural Institute in San Francisco.
Inaugurated on 17 December, the exhibition on the Italian industrial landscape, an original project of the Ministry of Foreign Affairs and International Cooperation (Directorate General for Cultural and Economic Promotion and Innovation), is curated by the Compassi d’Oro – Gold Compass Prize winners Odo Fioravanti, Giulio Iacchetti and Francesca Picchi and showcases some excellent examples of Italian industrial design and technological innovation.
An exhibition that gives visitors a vivid insight into Italian ingenuity through numerous stories of individuals and ideas, highlighting the qualities and characteristics of Italian creativity and multi-faceted production. Common features of the exhibits include a meticulous search for perfection, a renewed inventive spirit, a constant urge to experiment and to push the boundaries of materials. Some of the objects on display are the result of “pure” research, aimed at the pleasure of the object “made to perfection”, which can improve the user’s life and which always goes hand in hand with the aesthetic side, as well as providing a generous response to the new technological challenges and the ever more pressing demands for custom made products.
The complexity of Italian industry reflects the diversity of the country’s natural landscape, which is as unique as it is varied. This multiplicity of objects and developments of the Italian craft heritage offer a mark that continues today, evolving within the industrial context.
Accompanied by in-depth materials, interviews and a dedicated website, the exhibition aims to represent a starting point rather than a point of arrival, and to enrich, over time, this first collection of stories of excellence and innovation.
The stop in San Francisco of the exhibition “Created In Italy – the attitude for the impossible” is its first stop abroad and was made possible thanks to the partnership between the Italian Institute of Culture (and its Director Annamaria Di Giorgio) and the Italian Consulate General in San Francisco (Consul Sergio Strozzi). The exhibition was designed by the architect Simone Mazzetto.