The Italian Trade Agency (ICE) presented “Borsa Vini 2022” to the Singapore press on 28 March 2022 at the At-Sunrice GlobalChef Academy; this event will be held in Singapore during the next Week of Italian Cuisine (14-20 November 2022). The third edition of this event will bring together a selection of Italian wineries, importers, connoisseurs and sommeliers who work in Singapore. The idea is to facilitate the initiation of new commercial partnerships through workshops and B2B meetings.
Italian Ambassador Mario Andrea Vattani said “Italy’s food and beverage (F&B) exports to Singapore grew more than 15 per cent in 2021, to retain its position as the second-largest supplier of wine. It brings us great pleasure to note that Italian wines in particular have fuelled this growth, showing that Singaporeans both appreciate the excellence of our wines and also the varieties offered by Italian regions and its many territories, visited by many Singapore tourists every year”.
Spurred on by this success, the Italian Trade Agency (ICE) will provide cooking sessions to promote about 70 Italian companies at Food & Hotel Asia (FHA), one of the biggest F&B business events in Asia. FHA will be held in Singapore in September 2022 following two years of interruption.
Deputy director of the Italian Trade Agency (ICE) in Singapore, Ilaria Piccinni said that “in Asia, Italian exports of food and beverage products recorded double-digit growth in 2019 and 2021, with a peak in 2020 at the height of the pandemic.
The Italian Embassy and ICE will continue to explore opportunities in innovative areas like fintech, agritech and renewable energy, with an accelerated programme devoted to Italian start-ups to be held in Singapore; it will also continue to develop partnerships with e-commerce partners in Singapore to promote Italian products in areas like design and furnishings, along with food and wine of course.