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Formula 1, a laboratory for innovation and the promotion of Made-in-Italy products

Belgio, Formula1 laboratorio innovazione e promozione del MadeinItaly
Belgio, Formula1 laboratorio innovazione e promozione del #MadeinItaly

In view of the Belgian Formula 1 Grand Prix to be held in Spa next Sunday, 28 August, yesterday the Italian Embassy in Brussels hosted an event to promote Made-in-Italy products before a qualified audience of Italian, Belgian and international guests. The initiative falls within the scope of the Farnesina’s action aimed at a 360° promotion of our Country through important international sports events.

In highlighting Made-in-Italy technology in Belgium, Ambassador Genuardi emphasized that the special partnership between Italy and Belgium – two Countries with a strong focus on innovative high-tech and with fast increasing trading volumes – also extends to sports. The event was also attended by ICE President Carlo Ferro who recalled that trade between Italy and Belgium peaked at a record 40 billion euros in 2021 and stressed the relevance of Italy’s automotive industry both in terms of export (36 billion euros) and of challenging new mobility models with a special focus on Formula 1 as a way of communicating to the world the excellence of Brand Italy in the sector.

The event unfolded at the presence of Belgian Prime Minister Alexander De Croo who, in plauding the beauty of Made-in-Italy products and the friendship between Belgium and Italy, defined the Spa-Francorchamps circuit an integral part of Formula 1’s DNA.

In a debate hosted at the Embassy’s event moderated by Federica Masolin of Sky Sport, Formula 1 CEO Stefano Domenicali gave his own vision of Formula 1, describing it as an innovation laboratory and the “home of Italian excellence”.

For the occasion, the Embassy was transformed into a showcase of the excellence of Made-in-Italy products by displaying a F1 Ferrari from the winning season of 2003, specifically brought from Maranello, as well as state-of-the art Pirelli F1 tyres, placed in the colour sequence of the Italian flag, to illustrate the Italian brands that revolve around the world of Formula 1.

Last but not least, the highlight of the guest-packed evening dedicated to Made-in-Italy products was the Ferrari sparkling wine produced by Lunelli winemakers, which was especially selected to celebrate the victories of Formula 1 champions.

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