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Hanoi celebrates a year of “beIT”​

Hanoi celebra un anno di “beIT”
Hanoi celebra un anno di “beIT”

The Italian Embassy in Vietnam celebrated the first anniversary of the “beIT” communication campaign designed to promote Made-in-Italy products. To mark the occasion, an event was held at Casa Italia in Hanoi, during which the new Ferrari 296 GTB was presented. Special guests included singer Tuan Hung, Miss World Vietnam 2019, Luong Thuy Linh, activist Helly Tong and travel blogger Ly Thanh Co.

Since the campaign was first launched in Vietnam, beIT has been involved in many activities related to culture, arts and business promotion, capturing the attention of the local public and bringing the country closer to Italy’s culture and lifestyle.