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UNITED STATES: Vinitaly comes to Capitol Hill

Vinitaly comes to Capitol Hill, with a wine-tasting at the House of Representatives’ Agriculture Committee, which made it possible for major members of the Italian wine-making community to connect with the Congressional “Wince Caucus”. The event also provided an opportunity for a delegation led by Verona-Fiere and Vinitaly, and consisting of six producers (Cantina Castello Banfi, Cantina Allegrini, Cantina Terredora, Cantine Ferrari, Casa VinicolaZonin/STRONGarboursville Vineyards e Gruppo Italiano Vini) to forge relations on Capitol Hill with US politicians who represent the States most involved in the cultivation of grapes and in wine-making, with additional positive economic results in terms of trade collaboration between Italy and the United States, where the wine-making sector is already well structured. Speaking at the event, Ambassador Claudio Bisogniero pointed out that the “agri-alimentary sector is one of Made in Italy’s strong points in the United States, thanks especially to the excellent performance of a wine-making sector where growth in exports has been consistent over the past few years, both in quality and volume”. The export of Italian wines to the US in 2011 increased by 16%, for a total value of $1.5 billion. “Among the reasons for this success”, Ambassador Bisogniero added, “is the Italian product’s price competitiveness as compared with its competitors, along with the image of the Italian life-style that continues to win over American public opinion”.