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The MFA is increasingly “digital”

“Twiplomacy” is happening now. It’s an immediate, concise, free channel of communication with universal reach. The concept was explained by Davide Bonvicini, a Foreign Ministry diplomat, during his presentation at Forum PA this morning on the MFA’s digital diplomacy.

Diplomats are multi-taskers

“Diplomats are, by their very nature, multi-taskers”, observed Bonvicini. “So they need to be able to use all available channels to maximise the impact of the message they want to convey. To this end, the Farnesina is active on several fronts, with Twitter, Flickr and YouTube accounts. It’s also constantly renewing its website, with the focus increasingly on users”.

Services increasingly personalised

There is a full online editorial team handling every aspect of the site. From multimedia content, to news, to translations. “The goal is to provide real-time news and updates, and services that are increasingly customised and meet citizens’ and businesses’ needs evermore closely”, concluded Bonvicini. “All of this in complete synergy with our diplomatic network abroad”.