Following the agreement between Giglio TV and the Chinese multimedia colossal China International Broadcasting Network (CIBN), Italian TV programmes are now on being broadcast in China for the first time. The aim is to promote Italy and its culture in the country. The new TV initiative was launched in our embassy in Beijing, in the presence of the Chairman and Managing Director of the Giglio Group, Alessandro Giglio, and the deputy Chairman of CIBN. Read more, in Italian.
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