Two events in São Paulo and Rio de Janeiro – a concert by Mariella Nava and the “Italian Glamour” exhibition – kicked off the “Italia na Copa” programme, which will promote Italian excellence in the run-up to and during the World Cup. The initiative is being implemented by our Embassy in Brasilia with the support of Italian organisations and businesses in Brazil. The “Italia na copa” programme includes over 100 initiatives showcasing Italian flair in sectors that include the arts, science and technology and business. Read more, in Italian