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Italian Economic Diplomacy 24 April: world breaking news

Morocco: FCA MotorVillage opened in Casablanca

The FCA MotorVillage was officially opened in Casablanca. The imposing structure was developed by the company in Bouskoura, at the gates of the Moroccan metropolis. 

The FCA flagship store covers a surface area of approximately 80,000 square metres, with a showroom of 4,300 square metres, an Italian restaurant and an off-road test drive area. Danilo Annese, Chairman and General Manager of FCA Morocco, and Alfredo Altavilla, Chief Operating Officer for Europe, Africa and the Middle East of FCA, stressed the strategic value of the Casablanca flagship store for the company. The group in fact harbours high expectations in terms of the development of the Moroccan market and assigns significant added value to Morocco as a “gateway to Africa”. The Casablanca MotorVillage is FCA’s largest showroom across the continent and aims to be the company’s antenna by “capturing” the needs of the growing African middle bourgeoisie. 

The opening ceremony included the presentation of the Alfa Romeo Stelvio, the first SUV in the brand’s history which, according to the representatives of FCA, “will allow the brand to gain standing in the premium segment and consolidate the success of the Giulia” and of the Jeep Compass, enabling the group to set itself out as “the only full line manufacturer capable of covering all segments”.