“Italians, like us” will open in Sao Paulo on 3 July. The exhibition, which the Italian Cultural Institute in Sao Paulo (Brazil) has organised in cooperation with Italcam, consists of 16 panels designed to offer a selection of Italy’s contributions to civilised living. It is a journey across two centuries with references also to a more distant past, that talks about Italian excellence in several sectors from today’s football techniques to scientific discoveries, from key technological innovations and scientific advances Italy has spearheaded to refined beauty, gastronomy and the most prestigious craft tradition. In brief, the artistic portrayal of what is known as the ‘Made in Italy’ brand – a product of the “Italian way of life”.
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