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Italian Economic Diplomacy 23 April: breaking news from around the World

UNITED STATES – Webinar on “Digital Tools for Internationalization: the Italian Experience in Los Angeles”.

The Consulate General of Italy in Los Angeles, with the collaboration of other Italian players based in the US city, organized a Webinar called “Digital Tools for Internationalization: the Italian Experience in Los Angeles”, aimed at presenting to Italian SMEs interested in the local market the opportunities offered by digital marketing and promotion, based on the testimonials of Italian companies and talents operating in the sector, as well as introducing them to the role played by the city as a leading technological, scientific and academic hub and the third largest city in the world by gross domestic product. Over 300 participants, including companies, institutions, trade associations and universities, took part in the initiative; numerous economic sectors were represented, ranging from food production to luxury goods, from artisan tailoring to design, from tourism to medical devices. During the Webinar, the “Digital Observatory for Italian Internationalization in Los Angeles” was launched as a virtual space, within the institutional website of the Consulate General, where content such as market notices, video interviews, a video library of webinars on the subject and much more will be uploaded, in order to continue to provide interested companies with assistance and support in all these areas.