A new success for digital Made in Italy: this is what emerged from the analysis of the results obtained from the special promotional showcase of Italian products in the marketplaces of 11 countries which took place between 29 May and 2 June. More than 50 percent of the total sales recorded during the 5-day promotional window on Amazon’s Made in Italy online stores came from abroad, particularly from Germany and the United States whose customers largely appreciated and purchased Italian products.
The initiative was launched on 19 May during the event “Le Giornate del Made in Italy Digitale” (The Digital Made in Italy Days) hosted at the Farnesina and attended by Italy’s Deputy Prime Minister and Minister of Foreign Affairs, Antonio Tajani, Minister of Agriculture, Food Sovereignty and Forestry, Francesco Lollobrigida, Minister of Enterprises and Made in Italy, Adolfo Urso, as well as by Matteo Zoppas, President of the Italian Trade Agency – ICE, and Mariangela Marseglia, Vice President and Country Manager at Amazon Italy and Spain.
Customers from the United States, Germany, France, Spain, Poland, Sweden, the Netherlands, Great Britain, Japan, the United Arab Emirates and Italy were able to benefit from more than 18,000 deals on products from the most popular Italian brands, but also from thousands of SMEs for whom the initiative represented a great opportunity for visibility and growth in international markets.
The regions with the highest number of sales were Lombardy, Liguria, Piedmont, Sicily and Emilia Romagna.
In particular, in Germany, the top selling regions were Lombardy, Veneto, Emilia-Romagna Piedmont and Lazio; while Veneto, Lombardy, Lazio, Campania and Emilia-Romagna excelled in the United States.
Italian products from the Food, Kitchen and Home categories performed best globally; in the United States, together with Food and Kitchen, the Fashion category was also particularly successful.