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Italy confirms its leading role in FRUIT LOGISTICA in Berlin

​Italy participated in Berlin 2019 FRUIT LOGISTICA with a record-number of exhibitors. The largest international fresh produce fair in the world, FRUIT LOGISTICA, welcomed 3,226 exhibitors and over 78,000 trade visitorsAs Ambassador Luigi Mattiolo said when welcoming the Italian participants at the Italian Embassy in Berlin, Italy with its 527 companies was once again the country with the largest number of exhibitors at the Fair.

From 6 – 8 February 2019, FRUIT LOGISTICA covered the entire spectrum of the fresh fruit and vegetable business sector, providing a complete picture of the latest innovations in terms of technological and digital systems, packaging, wrapping and recycling equipment, freight, logistics and traceability systems.

Italy’s participation was spread out across different areas of the Fair grounds with fifty companies showcased at ‘Piazza Italia’, the Italian Pavilion covering 1,200 square meters. The Italian Trade Agency ICE along with CSO, a cooperative company representing 14% of the Italian fresh produce sector, coordinated the setting up of the Italian Pavilion.

Besides its traditional Italian Pavilion, that was inaugurated by the Undersecretary of State for Agricultural Policies, Alessandra Pesce, Italy also featured a ‘Fruit Village’, promoted by a consortium of traders from the South of Italy along with many stands showcasing different Italian regions and institutions. The “Taste the Italian Way of Life” programme was presented through the three days of the Fair. The programme, which combined fresh produce with a special gourmet menu featuring typical products, was coordinated by the Italian Trade Agency ICE.

This year’s FRUIT LOGISTICA Innovation Award was presented for the first time to an Italian company for a new kiwi variety.  Jingold presented the “Oriental Red® – red kiwi fruit” of Cinese origin, that not only has unique organoleptic properties, but also leaves an exotic aftertaste and boasts excellent shelf life. Three other Italian companies were shortlisted for this important industry award. CTI FoodTech presented its Avocado Pitter 300-AVC, a processing avocado pitter machinery. Roter Italia presented Modula, an electronic sowing machine which can be used for different crops, and  Hortech Italia, presenting its Slide Valeriana Eco electrically operated full harvesting machine for lamb’s lettuce with a special comb conveyor system to optimise transport.

Moreover 20 start-up companies were allowed to showcase their digital solutions on the last day of FRUIT LOGISTICA’s 2019 edition.


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