The recently renovated historic ‘La Manzana’ building in the Casco Antiguo district of Panama City was the evocative setting for an event to celebrate Italian Design Day 2021, organised by the Italian Embassy in Panama with the Italian Trade Office in Bogotà (which also has responsibility for Panama), and the collaboration of AREA, the most important and widely read specialist magazine in Panama.
The latest issue of the magazine was presented to an audience of industry professionals as part of the initiative and contains, among other things, an extensive report on Italian design with a focus on Supersalone 2021 (a special edition of the Milan Furniture Fair), Italian Design Day 2021, and the significant presence that Italian design has in Panama.
As part of the various contributions, the presentation of AREA magazine was also an ideal occasion for presenting, to a Panamanian audience, “Italy is simply extraordinary: BeIT”, the nation branding campaign recently launched by the Italian Foreign Ministry. A projection of the video “BeIT”, which is particularly evocative and captivating, was watched with interest by a large audience of Italians and Panamanians including many architects, interior designers, and specialist importers.
