The “Ecodesign” travelling exhibition, which focuses on recycling and re-using raw materials, will be arriving in Pristina on 29 July and will be open to visitors until 23 August. The exhibition is an initiative of the Ministry of Foreign Affairs and International Cooperation and the Embassy of Italy to Kosovo. Its aim is to stimulate reflection on the re-use of raw materials as a basis for a circular economy and the avoidance of waste. A rethinking of design and production, therefore, based not just on environmental sustainability but also on new social norms based on sharing, responsibility and respect for future generations.
“We are especially proud to bring this exhibition to Pristina”, said the Italian Ambassador to Kosovo, Antonello De Riu. “Through ‘Ecodesign’ our aim is to emphasise the contribution that a review of production processes in the Italian design industry can make to regenerating the value of objects in circulation”.
The exhibition, whose full title is “3CODESIGN | 3Rs: Reduce Recycle Reuse”, is curated by architect Silvana Annicchiarico. It provides a concise but clear and paradigm-based overview of how Italian design is working towards environmental sustainability. To do so it showcases a selection of objects, products and accessories that have been recycled or produced using sustainable materials and technologies, all conceived by Italian designers and produced by Italian firms. “Ecodesign” has already visited Prague, Doha, Dubai, Hong Kong, Washington, Toronto and Tunis. After Pristina, the next destination is Tallinn.