The Italian Embassy in Morocco, the Italian Cultural Institute of Rabat and the National Museums Foundation are promoting the exhibition “DIVA! Italian Glamour in Fashion Jewellery” which will be staged at the Oudayas, Musée National de la Parure in Rabat, from 24 May to 23 July 2023.
Organized by the Ministry of Foreign Affairs and International Cooperation, the exhibition aims to showcase the excellence of Italian fashion jewellery, which contributes to the success of the “Made in Italy” brand in the world. The exhibition, staged under the artistic direction of Alba Cappellieri, Professor of Jewellery and Fashion Accessory Design at the Milan Polytechnic, as well as Director of the Museum of Jewellery in the Basilica Palladiana in Vicenza and member of the Scientific Committee of the Cologni Foundation in Milan, of the Ecole Van Cleef & Arpels in Paris and of the Gijs Bakker Foundation in Amsterdam, left Abu Dhabi in 2021 and has been travelling the world ever since.
The exhibition consists of 200 Italian fashion jewels, one of the best and most refined expressions of national craftsmanship, known globally. Since ancient times, jewellery has been an integral part of clothing, being one of the protagonists in the history of Italian fashion. Fashion jewellery has been and still is particularly interesting for the fine craftsmanship that has always characterised Italian territories: for designers, who look to innovation and future, but also for the innovative fashion designers, who since the 1980s have made collaboration with jewellers the distinguishing feature of the “Made in Italy” brand. It is therefore a unique model of know-how, which manages to combine craftsmanship and technical skills with the ability to foresee new scenarios, languages and habits, and is intended to be shared with Morocco and its great craft tradition.