A Chinese cinema and social media star becomes the testimonial for tourism to Italy thanks to a campaign developed and launched by the Italian Embassy in Beijing. Liu Haoran, 21 years old and 30 million followers won through his cheerful and positive image, toured Italy for five days in November, documenting his entire itinerary.
Before an audience of journalists and tour operators, Ambassador Ettore Sequi and the young star presented #MyitalianJourney, the promotion project which also produced a short documentary, in which Liu tells what he personally saw, experienced and discovered in Italy. From Florence to Verona, from the Dolomites to Rome, and all the way south to Matera, the capital of culture for 2019, the video shows impressive destinations with the promise “Find more, find yourself”.
Ambassador Sequi said: “Italy offers a heritage of art, culture and natural landscapes unique in the world that tens of millions of Chinese friends will be able to know through the experience of young Chinese actor Liu Haoran, who travelled across our Country, living and narrating an unforgettable experience. Italy attributes a huge importance to promoting tourism in China and to the need of presenting our Country in an effective way to this potentially enormous market, through innovative initiatives specifically designed and implemented.”
Ambassador Sequi also gave Liu Haoran a plaque acknowledging him as “Chinese Ambassador of Tourism in Italy for 2019”. Thanks to his reports and the material collected during his trip and circulated on the social media, the emotions, history, culture and tastes of our Country will now reach tens of millions of Chinese people.
