Food Education and the Culture of Food are the theme of the 4th edition of the Italian Cuisine Week in the World. These aspects are particularly important in Korea, where our culinary tradition is very popular and where a growing number of Koreans try and purchase high-quality Italian products.
Italian agri-food imports have been on a constant uptrend in the last few years (+2.8% in the first 9 months of 2019 compared to 2018) and represent almost 8% of the volume of Italian exports to Seoul (amounting to approximately 5.5 billion Euros).
The Italian Cuisine Week in Korea envisages an intense calendar of events coordinated by the Italian Embassy and organised by the Italian Cultural Institute in Seoul, the Italian trade agency ICE, ENIT and the Chamber of Commerce: scientific seminars on the Mediterranean Diet, masterclasses on specific typical Italian products, promotional tourism and wine and food events and numerous tasting sessions.
At the opening of the Italian Cuisine Week, Italian Ambassador Federico Failla said:
“For Italy it is not only important to get people acquainted with our products and how to cook them but it is essential to raise people’s awareness on the fact that taste can be correlated to foods that are good for people’s health and help them to live better.”