Secretary General, Ambassador Sequi, attends “True Italian Experience” event organised by ITA Airways

May 11, 2022. ​Ambassador Ettore Francesco Sequi, Secretary General of the Ministry of Foreign Affairs and International Cooperation, spoke at the presentation of the event “True Italian Experience”, organised by ITA Airways.
“Promoting Italy as a privileged destination for international tourists is a priority of the economic and commercial diplomacy of the Farnesina”, Ambassador Sequi said. “Our goal is to provide concrete support to the hundreds of thousands of businesses and households that depend on this sector’s proceeds”.
Through a digital platform that includes the major players of the tourism supply chain, ‘True Italian Experience’ will offer the tourism sector a tailored promotion and marketing strategy, aimed at all foreign visitors interested in Italian destinations and territories.
The project’s goal is to give new momentum to Italy’s image, to ‘Made in Italy’ products while increasing tourist flows, focusing on both proximity and international tourism.
Promoting Italy as a tourist destination is one of the aims of the integrated strategy that supports the internationalisation of Italian companies – advocated by Minister Di Maio – and outlined in the Pact for Export.