EXPO Milano 2015 arrived at the World Travel Market, under way through Thursday at London’s ExCel Centre.
More than 6 million tickets already sold
Speaking at a conference organised in the offices of ENIT, EXPO ticketing director Giancarlo Perrella reported to an audience of tour operators and investors from around the world that “more than 6 million tickets of an expected 20 million have already been sold”, citing the British market’s importance for the Milan event. “We are expecting at least 650,000 UK visitors”, Perrella explained, “of a total 9 million foreigners”. Italian ambassador to the UK Pasquale Terracciano also attended the World Travel Market today, an institution for tour operators, buyers, specialised press and promotional agencies from practically every country in the world and now in its 35th edition.
Promoting Italian tourism and cultural attractions
The London event offered an opportunity to promote a series of Italian tourist and cultural attractions such as the Ravello Festival.The town located on the Amalfi coast in the province of Salerno is working on inserting its 2015 programme into the cultural events showcased at the Milan EXPO, thanks to a contribution by the region of Campania. Indeed, Ravello figures prominently, along with the music of Sardinian Paolo Fresu, in an ENIT video entitled “Made in Italy” that aims to attract European visitors to Italy. The splendid coastal town with its Oscar Niemeyer Auditorium appears in both the opening and closing of the video.