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Beijing – Umbria Jazz successfully launches its “zero” edition in China

Work is in progress in order to establish new and lasting partnerships in China, with the Umbria Jazz’s successful “zero” edition promoting not only the music and culture of Umbria but its whole economic system. The Festival has successfully scheduled 18 concerts in 10 days in Beijing, Shanghai, Qingdao and Guangzhou featuring Danilo Rea, the Funk Off and the Fabrizio Bosso Quintet and attracting over 18,000 spectators. The box office result of the Festival was outlined and illustrated by representatives of the several institutions that promoted the “zero” edition of the event at a press conference. The Festival ran from 27 April to 8 May and was organised by the Umbria Jazz Foundation with the support of the Regional Authorities of Umbria, the Italian Embassy in Beijing, the Italian Consulates in Shanghai and Guangzhou, the Italian Institutes of Culture in Beijing and Shanghai, the Italian Ministry of Cultural Heritage, the ICE-Agency in Shanghai, the Italy-China Foundation, the “main sponsor” Farchioni (Italy’s third-largest food producing group), Lifestyle Italia, and the Università dei Sapori in Perugia. The press conference was held by the Regional Councillor for Culture, Fernanda Cecchini; Stefano Lazzari of the  Umbria Jazz Foundation; the art director of Umbria Jazz, Carlo Pagnotta, the director of the ICE-Agency in Shanghai, Claudio Pasqualucci, Andrea Canapa for the Italy-China Foundation and Livio Rotini for the Farchioni Group. Each one of the participants emphasised the great interest and the “surprising” attention of the public, which included families with children, at the concerts, some of which were included in the programme of Shanghai’s JZ Spring Festival.