In an increasingly globalised and competitive economic scenario, the success of Italian companies is ever-more connected to the companies’ capacity to conquer foreign markets and to internationalise their business.
This applies both to large corporations and to SMEs which, more than elsewhere, must tackle issues of competence, size and structure in meeting the challenge of international markets. In this setting, aggregation and teamwork can prove to be a winning model.
This is the message conveyed today by the Foreign Ministry to the Bari-based companies participating in the 41st leg of the Italy for Companies Roadshow dedicated to Corporate Networks
Teamwork is not only an imperative for Institutions – as has been proven through the success of the Situation Room – but also for companies, said Nicola Lener, Head of the Internationalisation of Companies Division of the Ministry of Foreign Affairs and International Cooperation.
In this sense, the aggregation model underpinning corporate networks represents a winning choice, especially for the small-sized companies that otherwise would not have the capacity to successfully compete on international markets.
The Foreign Ministry, together with Confindustria’s RetImpresa, has long been committed to promoting the provision of information on the business opportunities in major markets to companies organised in networks. This was the focus of a first meeting organised a few weeks ago by the Directorate General for Cultural and Economic Promotion and Innovation at Confindustria Venice in partnership with RetImpresa, which illustrated the business opportunities for corporate networks in the United Arab Emirates in the sectors of fashion, food and wood designer furniture, through videoconference calls with the Italian Embassy in Abu Dhabi and the ICE Office in Dubai.
The formula tested in this first workshop is a model, repeatable throughout the territory, whereby to transmit to SMEs detailed information on foreign markets collected by Embassies, Consulates and ICE overseas offices, said Nicola Lener.
The Roadshow entitled: “Italy for Companies, with SMEs towards Foreign Markets”, now at its third edition, is the fruit of a joint effort by the Public Administration and private organisations aimed at giving new momentum to the promotion and support of internationalisation processes under the coordination of the Situation Room. The aim is to draw institutions ever closer to companies by illustrating all the instruments made available by the Brand Italy Promotion services to companies interested in conquering global markets.