Today, 18 November, at 11.00, the Minister of Foreign Affairs and International Cooperation, Luigi Di Maio, will be speaking at the launch of the 6th edition of the “Week of Italian Cuisine in the World”. Also in attendance will be Gilberto Pichetto Fratin, Deputy Minister of Economic Development; Gian Marco Centinaio, Undersecretary for Agricultural, Food and Forestry Policies; and Manlio Di Stefano, Undersecretary for Foreign Affairs. Carlo Petrini, the founder of Slow Food, and Sergio Paolantoni representing FIPE (the Italian Federation of Businesses serving the Public) will also be participating.
The event will run from 22 – 28 November 2021 and will involve the whole diplomatic-consular network. First begun in 2016, the Week of Italian Cuisine has established itself over the years as one of the Foreign Ministry’s flagship initiatives to promote the best of the Italian agri-food chain abroad, and its food and wine tradition. It is proving to be an effective integrated promotion tool, and is one of the pillars of the strategy to internationalise the “Made in Italy” label, as outlined in the Export Agreement.
The theme of the 2021 edition, “Tradition and perspectives of Italian cuisine: the awareness and enhanced appreciation of food sustainability”, combines the promotion of Italian agri-food products with enhancing appreciation of the Mediterranean Diet as a model of healthy and sustainable diet and lifestyle.
The presentation at the Palazzo della Farnesina will take place in hybrid format (with restricted physical presence and a videoconference connection), and will illustrate the contents of the “Week of Italian Cuisine” to the public and press, underlining the importance of the systematic action that is being taken by the Italian institutions to promote the “Made in Italy” label all over the world.
