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Second edition of Italian Design Day Shanghai to be held in March

Italian Design has always been synonymous to global excellence thanks to the high quality of the materials, the great creativity and innovativeness of Italian designers, the respect for the environment throughout the production phases, in addition to the care for graphic design, advertising and packaging. Conceived by the Ministry of Foreign Affairs and International Cooperation in partnership with the Triennale di Milano and the Salone del Mobile, the Italian Design Day (IDD) is a globally relevant international event. On the same day, in 100 cities around the world, 100 “Ambassadors of Italian Design”, including architects, entrepreneurs, journalists, teachers and first and foremost, designers, will promote projects of absolute excellence. In the wake of the great success recorded by the first edition in 2017, the second edition, in March 2018, will be dedicated to the relationship between design and sustainability, drawing inspiration from the Broken Nature theme chosen for the 22nd International Exhibition of the Triennale di Milano in 2019. Indeed, sustainability policies are now a central theme both in the action of governments and in the choices of the private sector and Italy, being a world leader in the design sector, intends to present high-quality ideas, projects and solutions by promoting an international debate on the relationship between Man and Nature. By focusing on this theme, Italian Design Day 2018 aims to provide key instruments to redesign habits and lifestyles and to look at the future with renewed awareness and sensitivity.   

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