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Italian Business Forum in Ljubljana – creativity as strategic competence

Creativity, as a strategic organisational competence, was the theme of the seventh Italian Business Forum (IBF) organised by the Italian Institute of Culture and the Italian Embassy in Ljubljana. In a world where most skills of individuals and organisations are expected to be more linked to systems supported by artificial intelligence, creativity is a strategic element in the field of innovation processes and as a competitiveness factor in contemporary society. ​The purpose of this edition of the IBF was to present innovative Italian and Slovenian case studies and create fertile ground for an even more fruitful collaboration between the Governments, researchers and companies of the two Countries.

The keynote speakers were Massimo Iosa Ghini, an Italian architect, designer and university professor, to whom the 2013 Milan Triennale dedicated a personal anthological exhibition and whose projects are exhibited in the main museums around the world; Andrea Di Anselmo, co-founder and vice-president of the META Group and vice president of INSME (International Network for Small and Medium Enterprises); Roberto Siagri, managing director and president of Eurotech SpA, and president of E-tech Inc. There were also presentations by researchers, entrepreneurs and institutional representatives of groups such as Intesa Sanpaolo Bank, Unicredit Bank, DBA Group, Generali Slovenia, Go Opti and NewPack. Ambassador Paolo Trichilo talked about strategies for attractiveness, while Ambassador Suhadolnik, head of Slovenia’s economic diplomacy, stressed the excellent economic relationship between the two Countries.

The Jozef Stefan Institute hosted the exhibition “Italy, the Beauty of Knowledge”, promoted by the Ministry of Foreign Affairs and realised by the National Research Council, with the scientific contribution of Fondazione IDIS – Citta’ della Scienza di Napoli (Tech Town of Naples); the Galileo Museum in Florence; the Trento Science Museum and the Leonardo da Vinci National Museum of Science and Technology in Milan.