It was the first time that Sao Paulo’s iconic sites were lit up with the colours of the Italian flag to the celebrate Italy’s Republic Day. Thanks to the cooperation of the Mayor, the city’s landmarks such as the historic Matarazzo Palace, which is the city hall, the Viaduto Do Chá, the Ponte Estaiada, the Monumento às Banderas, and the Edificio Italia, home to the Federation of Industries of the State of Sao Paulo (FIESP), and the Italian Culture Institute have turned green, white and red, to pay tribute to the many Italians who gave a fundamental contribution to the city’s industrial, cultural and architectural development. The hashtag #SaoPaulocelebraItalia has gone viral thanks to a programme of inclusive and participatory initiatives in a city which is home to millions of citizens of Italian descent.
ENIT, the Italian Government Tourism Board, has organised a race which which counted with over 4000 participants; a gala evening was organised in one of Niemeyer’s installations the Ibirapuera Park OCA Pavillion. The event was attended by approximately 800 guests who were taken on a virtual tour with large LED lights and 3D projections to celebrate Italian technology, research and the successful achievements in the field of air and space.