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High Street Italia opens in Seoul, a showroom of Italian products of excellence

A great opportunity has opened for Italian companies in Korea: yesterday, ‘High Street Italia’, a permanent showroom for Italian products of excellence, was opened in Seoul.

Located in one of Seoul’s trendiest shopping districts, High Street Italia is an instrument and a container available to all Italian companies that want to promote and advertise their products in a market that is well-accustomed to Made in Italy products but which still has growth potential, also thanks to this project. 

The showroom was opened yesterday by Italian Ambassador Federico Failla and by the Director of ICE Seoul Vincenzo Calì in a ribbon-cutting ceremony that was attended by 150 guests, including personalities from the world of business, culture, the media, bloggers and influencers, which has already echoed an unprecedented show of interest.

The project was organised by the ICE Agency with the support of the Ministry for Economic Development (MISE) in association with the Italian Embassy in Seoul as part of the Extraordinary Promotion Plan for Made in Italy products.

The Korean market accounts for almost 1% of Italian exports and is worth more than 5 billion euros, it is our third-largest market in Asia (and the first-largest in terms of population) and it is on a continuous uptrend.

High Street Italia will constitute a valid instrument to boost Italian exports to Korea and aims to become a hub for Made in Italy products in Seoul.