As part of the 6th Italian Design Day, the Italian Cultural Institute in Tel Aviv has organised a lecture by Fulvio Irace, Professor Emeritus at the Politecnico di Milano, where he held the chair of History and Criticism of Contemporary Architecture. The lecture will take place on Thursday 24 March in Tel Aviv’s Beit Liebling.
The event is intended to reconstruct the process through which design evolved from being the display of objects to a more complex media construct that aims to remodel the Milanese metropolitan area on the international stage. In his lecture, Prof. Irace will refer to the origins, in Gio Ponti’s efforts to promote the quality and unique nature of Italian creativity through the “Made in Italy” brand. He will also refer to the exhibition held in the Museum of Modern Art (MoMA) in 1972 entitled “Italy: The New Domestic Landscape”. The exhibition, curated by Emilio Ambasz, was conceived as a revelation of Radical Design as the new design paradigm at the dawn of post-modern society.
During his career Fulvio Irace has worked with leading Italian and international architecture and design magazines and was architectural editor at “Domus” (1980-1986) and “Abitare” (1987-2007). In 2005 he was awarded the Inarch Bruno Zevi prize for architectural criticism.
