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Bucharest, exhibition “3CODESIGN: Reduce, Recycle, Reuse”


Exhibition “Ecodesign – 3 R’s: Reduce, Recycle, Reuse” to be inaugurated at the Italian Cultural Institute of Bucharest on 26 January. The exhibition, organised by the Italian Cultural Institute in collaboration with the Ministry of Foreign Affairs and International Cooperation, the Embassy and ICE Bucharest, and curated by architect Silvana Annichiarico, aims to show how waste can once again become raw materials.

Placing recycling and reuse at the heart of a circular economy capable of going beyond waste and squandering; rethinking design and production not only in terms of environmental sustainability, but also of a new sociality based on sharing, responsibility and respect for future generations: these are some of the traits characterising that trend of new Italian design going by the name of Ecodesign, and whose primary goal is to contribute to the construction of a new artificial ecology.

The exhibition aims to offer an overview of how Italian design is moving in this direction and is experimenting, according to the new requirements of environmental sustainability, a real turnaround of the production patterns and design strategies applied during the 20th century, thinking about objects and products that are repairable, reconditionable, reusable, shareable, and recyclable.