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Mumbai, an aperitivo dedicated to Milan Fashion Week

Mumbai, aperitivo dedicato alla Fashion Week di Milano
Mumbai, aperitivo dedicato alla Fashion Week di Milano

Over 250 people, including stylists, producers, journalists, influencers and fashion enthusiasts took part in the second “Aperitivo Italiano” in Mumbai organised by the Consulate General of Italy and attended by guests of honour Manish Malhotra (one of the most important costume and fashion designers in Bollywood) and Carlo Capasa (President of Milan Fashion week). Sustainable fashion, social impact and the collaboration between Italy and India in this sector were the topics discussed.

“Italy is the world’s fourth largest exporter of textiles, the second largest exporter of clothing and the producer of 55% of the world’s cosmetics. These numbers are impressive! The Italian fashion industry has always been at the vanguard in terms of elegance, but today it is also contributing to a more sustainable future. Italy is indeed becoming increasingly renowned for its commitment to a more environmentally responsible and sustainable approach”, said the Consul General of Italy, Alessandro De Masi, in his introductory speech. “We have decided to organise six events, one per month, during which we will discuss and explore specific topics, each different, that are of common interest to Italy and India. These events are called “Aperitivo Italiano” in order to promote this Italian characteristic moment of leisure and culture also in India and especially in Mumbai, a city well suited to adopt it”, continued the Consul General.

“The transition to sustainability is a strategic key for the national fashion industry. Sustainability of production processes, materials and work organisation should be addressed not as an option but as a necessity. In this perspective, relations between Italy and India can become even more productive and fruitful, drawing Indian consumers closer to products from sustainable supply chains”, said the Ambassador of Italy to India, Vincenzo De Luca in his closing remarks at the event.

 

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