On the occasion of the National Made in Italy Day, an event dedicated to the Italian fashion and jewellery sector, “Legami preziosi, coralli e cammei di Torre del Greco incontrano Madrid” (Precious bonds: corals and cameos from Torre del Greco meet Madrid), was held at the Residence of the Italian Embassy in Madrid. The initiative was organised in collaboration with the Associazione Italiana Imprenditori del Corallo e dei Cammei (Assocoral) and the Italian Trade Agency (ITA), aiming to promote Italian craftsmanship excellence and reaffirm the strong bond between Italy and Spain, two countries with deep historical ties and a shared tradition.
The evening, which had Spanish actress and model Patricia Conde as its honorary patron, allowed the invited audience (key figures from the design, fashion, and jewellery sectors, as well as influential personalities from the industry, including actresses and models) to discover six renowned companies from the sector: Antonino De Simone, Aucella, De Simone Fratelli, Evanueva, Grazia Mazza, and Mattia Mazza.
Ambassador Giuseppe Buccino emphasised that “the richness of coral and cameo art, beyond creating new commercial opportunities between Spain and Italy – with the Spanish market being the one showing the greatest growth among the top 5 countries purchasing Made in Italy products in 2024 – represents an opportunity to showcase the best of the Italian industry and the excellence that our country represents globally. Italian craftsmanship, beauty, and quality are encapsulated in the artisanal production of coral, becoming a symbol of Italian beauty and tradition, as well as an example of how sustainability can go hand in hand with craftsmanship”.
Assocoral President Vincenzo Aucella recalled “the uniqueness that transformed Torre del Greco, a town between Mount Vesuvius and the Tyrrhenian Sea, into the world capital of coral and cameo craftsmanship, also thanks to the influence of Ferdinand IV of Bourbon. Today, the tradition of this artisanal production is also protected through the request for inclusion among the Protected Geographical Indications (PGI), submitted to the Ministry of Made in Italy”.
Following this, a coral jewellery fashion show took place, thanks to the institutional collaboration with the Isabel Navarro agency, the IES Santa Engracia school, and the Istituto Europeo di Design (IED) in Madrid, whose students dressed the models in creations inspired by the iconic Balenciaga babydolls.
The two jewellery sets chosen by each company were presented to the industry experts present, who were also invited thanks to the collaboration with Madridjoya, the main jewellery fair in the capital.
