Serbia – Graphics, design, communication: a homage to Osvaldo Cavandoli

Osvaldo Cavandoli (1920 – 2007) was an artist, cartoonist, animator and film director who became famous for giving life to the character La Linea, an Italian cartoon known all over the world. Today, Serbia is paying homage to him, thanks to the Italian Cultural Institute in Belgrade, the Associazione KomunikArt and the MUSIL –  Brescia’s Museum of Industry and Labour. The event will feature an international exhibition entitled “Viva Cavandoli”. It will debut at 7 p.m. on 3 October at the  “Vojvodina” cinema theatre in Pančevo and will run until 15 October. “Viva Cavandoli” is a tribute to the great artist who created and animated the character of La lines in 1969.
La Linea was created as an advertisement for an Italian home appliances entrepreneur, but soon the cartoon was on TV and became famous all over the world. The animated series had over 250 episodes and signaled the growth of a generation. The main character is a man who walks on an infinite line and is constantly communicating with his designer, the product of a perfect graphical synthesis. The stories he interprets are tragicomic situations of the everyday life of an average individual. Cavandoli’s hand appears every once in a while on the visual field to interact with his character, drawing hurdles or solving situations with a few strokes from his pencil. It made La Linea inseparable from its creator, ushering in the history of Italian graphics and design, the history of mass communication, while also influencing the Italian collective consciousness.