The Secretary General of the Farnesina, Ambassador Ettore Francesco Sequi, attended the meeting titled “Italy Guest Country at Frankfurt 2024”. The meeting was organised by the Associazione Italiana Editori (AIE) and curated by Ricardo Franco Levi, President of AIE and the Government’s Special Commissioner for the coordination of activities connected to the participation of Italy as Guest Country at the Frankfurt Book Fair 2024.
Ambassador Sequi emphasised how Italy’s participation in the world’s major book fair represents a unique opportunity to consolidate the international profile of Italy’s publishing industry as well as the solid cultural ties between Italy and Germany.
Ambassador Sequi recalled the commitment of the Farnesina and its diplomatic and consular network and of the Italian Cultural Institutes towards the internationalization of Italian books, with particular attention dedicated to the German market. Lastly, the Secretary General underscored the importance of establishing a tight coordination between all the players in the publishing sector to present a dynamic, modern, and innovative image of Italy at the ‘Buchmesse’.