The Italian Fashion Days in the World were presented at Villa Madama, the representative headquarters of the Italian Ministry of Foreign Affairs and International Cooperation. An opportunity to strengthen synergies while also promoting Italian culture abroad.
Fashion is an industry, but it is also culture. This was the key takeaway from the presentation evening of the Italian Fashion Days in the World, held at Villa Madama. Promoted by the Italian Ministry of Foreign Affairs and International Cooperation, the initiative includes a series of events aimed at enhancing and supporting Italian creativity beyond national borders.
While it is true that fashion ranks second in Italy in terms of productivity, exports, and revenue—making the country the world’s leading producer—it is also true that Italy’s image is shaped by the passion of designers and creative directors who, every day, fuel Italian creativity.
Fashion is more than clothing
“Italian fashion is not just about clothing, accessories, or jewellery; it is a living expression of our culture, identity, and creativity,” commented Italian Deputy Prime Minister and Minister of Foreign Affairs, Antonio Tajani. “Through our creations, we tell the world a story of beauty, tradition, and innovation. This is also the secret of the industry’s success.”
For this reason, the event also served as an opportunity to formalise institutional commitments through a preliminary agreement. Twelve industry associations signed a Memorandum of Understanding with the Ministry of Foreign Affairs, based on growth diplomacy, to create a virtuous and international network. Among the signatory associations were the Camera Nazionale della Moda Italiana, Altagamma, Associazione Nazionale Fabbricanti Articoli Ottici – Anfao, Confartigianato Moda, Confartigianato Orafi, CNA Federmoda, CNA Orafi, Confindustria Accessori Moda, Federorafi, Confindustria Moda – Federazione Tessile e Moda, and Uniontessile Confapi.
The fight against counterfeiting
“The events organised in collaboration with the global network of the Ministry of Foreign Affairs and International Cooperation will benefit the entire sector—most notably in the fight against international counterfeiting,” said Carlo Capasa, President of the Camera Nazionale della Moda Italiana, who was present at the event.
Indeed, the fight against counterfeiting is at the heart of a joint strategy between the Ministry and the Guardia di Finanza, which has long been committed to protecting Made in Italy.
“ISTAT data shows that 6.7 million Italians have knowingly or unknowingly purchased counterfeit goods at some point in their lives,” stated Giovanna Ceolini, President of Confindustria Moda Accessori.
The Italian Fashion Days in the World project will be launched in seven pilot countries: the United States, India, Canada, Brazil, Saudi Arabia, the United Arab Emirates, and Japan.
The next step is for Embassies, Permanent Representations, Consulates, and Italian Cultural Institutes to activate their efforts so that Italian fashion continues to be a driver of development and a symbol of national identity worldwide—alongside art, cinema, literature, and music.
