The Italian Embassy in Croatia organized a conference on green and digital tourism in Zagreb on 13 June. The conference, which was hosted at the headquarters of the Croatian Journalists’ Association and opened with remarks by Italian Ambassador Pierfrancesco Sacco, aimed to analyze the challenges and processes of the so-called green and digital “twin transition” in the tourism sector. The event was attended by qualified institutional representatives, experts, representatives of research institutes and of Italian and Croatian businesses and members of Federturismo, Legambiente Turismo, Confimi Industria Digitale, the Croatian Institute for Tourism, and Omicron Digitale.
The debate addressed the principal strategies and best practices that can make tourism more sustainable in the long term as well as more effective and enjoyable through the coordinated use of new digital tools. It is a strategy that, among other things, makes it possible to mitigate the possible negative effects of mass tourism on the local social fabric and on the environment. The particularly relevant elements highlighted concerned the creation of Italian and Croatian joint platforms to tackle the problems, such as the SLI.DES project presented by the Ca’ Foscari University and financed under the INTERREG Italy-Croatia programme.
The conference is part of a cycle of events organized over the last few months by the Italian Embassy in Zagreb within the framework of the integrated promotion of Italian fields of excellence, addressing topics such as Industry 4.0, post-seismic reconstruction, artwork restoration and robotics.