The “Dolce Italia – Saveurs d’Italie” campaign, aimed to launch 100% Made in Italy brand food products, organised by the Italian Embassy in Tunis and ICE – the Agency for Foreign Promotion and Internationalisation of Italian enterprises, has kicked off in Tunis. The initiative, scheduled to continue until 15 December, is the closing event of the 6th edition of the Week of Italian Cuisine in the World.
“Dolce Italia – Saveurs d’Italie” was inaugurated in the presence of the Italian Ambassador in Tunis, Lorenzo Fanara. “Promoting Italian cuisine and the products of our agri-food sector is a priority of Italian diplomacy – the Ambassador said – Italian global exports in the agri-food sector, in fact, exceed 200 billion euros and therefore represent an important component of our economy. Moreover, Italian traditions, culture, identity, innovation and research are reflected in Italian food and wine. I am therefore not surprised that there is a strong demand for Italian agri-food products in Tunisia”.
The promotional campaign, which will be held during the first two weeks of December, at two Carrefour hypermarkets, La Marsa and Sousse, and the five Carrefour Markets of Gammarth, Lac2, Menzah9, Manar City and Hammamet, features dedicated areas with over 40 Italian brands and 300 types of food products, from cheese to pasta, from sauces and condiments to Christmas cakes and more, at discounted prices. Among the selected products many are linked to traditional Christmas craftsmanship, which will be available for tasting for a few days at the La Marsa hypermarket, as well as typical products the exclusive nature of which has contributed to making Italy the first European country with 315 agri-food products certified as PDO and PGI excellences by the European Union.
“This promotional campaign of Italian products, with the collaboration of large-scale retailers, is an absolute first time in Tunisia”, said Donatella Iaricci, director of the ICE office in Tunis. “This project has not only an enormous commercial value for the selected Italian brands but is focused on introducing consumers to 100% Made in Italy brand quality products. The decision to promote traditional Christmas specialities, organising the event in December, is also a sign of attention to the large community of Italians who live in Tunisia and who will thus be able to celebrate the Christmas holidays with the typical products of the season.”